Resurrected Tupac: Can Stars Prevent Their Likeness Being Used After Death?

I saw the image of Tupac performing at the Coachella festival. Is there any way a star can prevent their image from being used like this in the future?? ? B.W., via the...

Freida Pinto FSU Cowgirls Gabrielle Union Garcelle Beauvais Genelle Frenoy